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Special Collection designed for Karl Lagerfeld

This project was developed as part of the internship selection process for the Karl Lagerfeld Outlet division. The brief challenged applicants to design a special collection that embodies the brand’s iconic DNA merging timeless elegance with a contemporary, outlet appropriate sensibility.

My concept was centered on reinterpreting Karl Lagerfeld’s signature design elements such as sharp tailoring, monochromatic palettes, and Parisian edge while aligning with the commercial and accessible nature of outlet retail. I created a capsule collection that blends sophistication with wearability, designed to attract a broader customer base while maintaining brand integrity.

The process included extensive trend research, moodboard development, technical sketches, fabric selection, and a targeted design strategy for the outlet market. This project not only reflects my ability to adapt to a brand’s aesthetic, but also demonstrates my strategic thinking when designing for a specific retail environment.